Vibram’s first U.S. location grand opening

Vibram’s first U.S. location grand opening

Posted on April 13, 2012 by cindy in Fun

Newbury St. location storefront

Vibram will open its first U.S. retail store on Saturday, April 14 at 292 Newbury St. in Boston, Massachusetts. The grand opening and ceremonial ribbon cutting with Mayor Thomas Menino, will begin at noon. The store will remain open until 2 p.m.

“For the first time we will provide our customers with a hands-on brand experience that educates them on the world of Vibram, our partners and our products,” explained Tony Post, president and CEO of Vibram, USA.

The store will feature “experience zones” throughout the floor which will allow visitors to test out FiveFingers on marbles, woodchips, grass, and stones. There will also be a really cool, interactive timeline, summarizing Vibram’s 70-year legacy in sole design. Select models of Vibram FiveFingers as well as a few models exclusive to Europe will be available in the store.

“We consider this more of a brand interaction than a store,” explained Post. “We want visitors to experience Vibram in an unconventional way. Every office employee will have the opportunity to work in this space in order to collect valuable feedback from our consumers on a daily basis.”

This grand opening event coincides with the famous Boston Marathon, which will be held on Patriot’s Day on Monday, April 16.

Source: Vibram USA